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Following the success of the promotion and information campaign on the goodness of canned tomatoes launched in the USA, Japan, Korea and China in 2019, ANICAV has decided to share with professional and home cooks of Australia the quality, safety and versatility of European and Italian canned legumes. Protein packed and utterly delicious, European beans and lentils truly are “Nature’s Pearls”: “Nature”, as in only minimally processed (without additives), with all of the texture and flavour characteristics of fresh and dried intact, and “Pearls”, because they are a valuable treasure to keep in your kitchen cupboard.
Whether they are chickpeas, black-eyed peas, kidney beans, peas or lentils, they are so easy to use they are practically instant! Just open the tin and add to salads, soups, stews, sauces, pastas.And they are so versatile and delicious with the seasonal fresh things your garden, or the market has to offer. Canned legumes are perfect for traditional dishes and are equally terrific to have on hand for innovative and creative cooking: such as pureed for a sauce for shellfish, added to thin pancakes (crepes).
Canned legumes are bursting with health, super high in protein and fibres as well as many other vitamins, minerals, and nutrients. Wonderful for omnivores, even more wonderful for vegetarians and vegans. If you are watching your health and that of your family, these legumes are surely an edible treasure to keep on hand. Our three-year campaign, part financed by the European Commission, includes a website, promotions in supermarket point of sales, social media postings, as well as competitions with food bloggers and journalists. We will be present at Fine Food Australia, scheduling press events in Sydney, Melbourne and Brisbane as well as chef contests in collaboration with ACF.