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Dear Readers, Welcome to the latest issue of Micro
Dear friends and readers, I hope you would have enjoyed reading our previous issue. Once again, I am delighted to bring for you the new edition of your favourite magazine Microbioz India. It is a “Laboratory Edition” supported by the cover story titled Digital Marketing- Bringing Revolution in the Pharmaceutical Sector by covered by our editorial team.
The Pharmaceutical companies operate in a regulated environment which poses constraints in the nature of promotional and marketing activities they can pursue. It has been observed that mostly the pharmaceutical promotional initiatives consist of below – the-Line (BTL) activities with an objective to engage their customer segment with the healthcare professionals with a positive brand experience.
The current edition has also brought for you a featured article on “10 year - Zero Replacement Gaskets! Guarantee Long Life Gasket/ Sealing Solutions! ” from Unispares™ by Arihant Jain CEO-Director, (IIT-Madras) National Rubber Industries, includes with advancements in Seal Engineering and access to best technology platforms from across the globe; Unispares™ now have developed break through sealing solutions for complex Industrial applications.
BioTek introduces the new AutoScratch™ Wound Making Tool to facilitate two dimensional (2D) collective cell migration and invasion applications.
Innovation in miniature continues to be the mission for THE LEE COMPANY proven by their ability to develop innovative miniature precision fluid control components.
A comprehensive network of specialist imaging companies has been unveiled to support the sales and maintenance of Tomocube’s holotomography microscopes around the world.
Thermo Scientific Mass Frontier 8.0 software with Thermo Scientific Orbitrap ID-X Tribrid Mass Spectrometer streamlines small-molecule unknown compound identification and structural elucidation